How to Use the Promotional Tools on eBay

eBay wants you to be successful. Essentially, if their sellers are not making any money, eBay is not making any money – or not enough money.

eBay does have one other very small source of revenue, which comes from the sellers. This revenue is realized from the promotional tools that actually
help you, as a seller, have more successful auctions.

The promotional tools on eBay are very inexpensive. For instance, you can have a bold listing for just a few cents. Highlighted listings are equally inexpensive. These two tools could easily raise your final price by as much as 25%!

Not all promotional tools cost money.
Many of them are free. The available promotional tools found on eBay are product finder, gallery, bold, highlight, border, gift services listings, subtitles, featured home page, featured plus, featured gallery, keywords, co-op advertising, and optimized listings.

If you are serious about making money from your eBay auctions, or if you are selling just one high ticket item, you should definitely take advantage of the eBay promotional tools that are available to you. These can easily be found through your sellers account.

How to Use eBay Escrow Services

If you buy or sell big ticket items on eBay, you need to know about the available escrow services. An escrow service is designed to protect buyers and sellers from being ripped off. The funds for the sale go to the escrow service, and then the seller ships the item to the buyer. Once the item has been received, the funds are released from the escrow service to the seller.

In some instances, both the item and the funds go through the escrow service, and the service makes sure that the buyer gets the item, and the seller gets the money. There is a small fee for the service, and it is usually a fixed percentage of the sale price.

It is up to the buyer and seller to decide who will pay the fees. Often, the fees are split between the buyer and seller.

If you want to use an escrow service, there is only one service that eBay recommends, and they back that service up. This service is escrow.com. Over the years, there have been many ‘look-alike’ escrow services, using variations of the escrow.com domain name, but they have shown to be less than reputable companies. Make sure you use the services of escrow.com for the greatest protection.

Back to How-Tos
Getting_Started_on_eBay
You_Can_Sell_Anything_on_eBay
How to Use the Promotional Tools on eBay
How Long to Run An Auction
How To Choose The Goods And Brands That Sell
How Do I Measure The EBay Competition?