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Today is

New Mexico Magazine Names
Tricia Ware Editor in Chief

Tricia Ware, a former senior editor for Santa Fean magazine, has been named editor in chief of New Mexico Magazine. Ware holds a bachelor’s degree in magazine journalism from the University of Missouri School of Journalism. She is currently a marketing writer for the New Mexico Economic Development Department.

“Tricia will bring a wealth of new ideas, enthusiasm and energy,” said New Mexico Magazine Publisher Ethel Hess. “We have every confidence that she will craft an exciting publication, keeping our loyal readership satisfied while also exploring ways to reach a wider audience, including the Web and new media initiatives.” exceeding 100,000, is a self-supporting division of the New Mexico Tourism Department.

 Founded in 1923, the magazine is the oldest state magazine in the nation, and boasts the third-largest circulation. Ware takes over her new duties July 30, becoming the ninth editor in the magazine’s history. 

She follows Emily Drabanski, who served 21 years as editor of New Mexico Magazine and remains the publication’s special projects director.

“We welcome Tricia to our team,” said Michael Cerletti, Secretary of the Tourism Department.

““New Mexico Magazine has long, prestigious history in the publishing world, and I am confident that Tricia will help lead us forward as we target a new generation of readers.”

Ware has previously worked as an editorial assistant at  Stereophile and as editor of Christie’s Great Estates, a real estate-oriented title published by Christie’s International. She also has experience as a publications assistant for Northwest Missouri State University, and has contributed freelance articles to numerous titles, including Living West and Southwest Art.

"Nationwide, people are hungry for the cultural mix, fascinating history, and wide-open spaces that we New Mexicans have the privilege of enjoying every day,” Ware said. “Through the pages of New Mexico Magazine, I hope to communicate the breadth of the New Mexico experience, and bring increased tourism to New Mexico in the process.”

Ware played a central role in the creation of Off the Road (www.offtheroadnm.com), a travel Website promoting the 20 rural communities participating in the New Mexico MainStreet program. She has managed Web content for Spaceport America and also penned the Eddie Award-winning booklet “New Mexico: We’ve Got Space.”

She was selected as editor in chief of New Mexico Magazine following an extensive search process. More than 30 applicants from across the nation applied for the open post. Magazine staff interviewed more than a dozen finalists, aided in the search process by Tom Johnson, a former editor at Scientific American and MacWeek, and a co-founder of the Institute for Analytic Journalism.

 

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